Hasbro: Baby Alive Retail POG Experience – Comp

2D design and concept for Brazilian toy market.  

Baby Alive Boutique
Objective of the project was to create a Baby Alive boutique within a retail shop. I designed consumer experience that can be scaled up or down for the size of the store. There are small play areas meant to be used as both product display and mini-activations (play areas) used to encourage exposure of the various interactive dolls within the line.

Baby Alive Boutique: Alternate End Caps 
Two alternate end caps for stores with smaller footprints. Each end cap is tailored to specific product model’s, interaction theme.